If you use the WhatsApp Business service, you’re always exposed to the risk that the number you use for your business or company might get banned (blocked by WhatsApp). Normally, this shouldn’t happen; however, it’s important to consider certain recommendations that will help you keep your number healthy and away from potential bans.

Here are these recommendations for you:

1. Comply with WhatsApp’s Usage Policies: Before starting to use WhatsApp Business, make sure you read and understand the platform’s usage policies. This includes respecting data protection laws, like GDPR in Europe and similar laws in other regions.
2. Use Opt-in messages: Ensure that users have given their explicit consent to receive messages from your company. Consent must be clear and documented. Do not send messages to people who have not agreed to receive them.
3. Avoid spam: Do not send unsolicited mass messages. This includes repetitive or irrelevant content. The platform can identify and block numbers that send spam.
4. Respect uer preferences: If a user requests to no longer receive messages, make sure to comply with their request immediately. Ignoring such requests can lead to complaints and possibly a ban of your number.
5. Maintain high quality in messages: Messages should be relevant, useful, and well-written. Avoid grammatical and spelling errors. Low-quality messages can trigger bans, especially if users report them as spam.
6. Transparency and honesty: Ensure that your business identity and the nature of your business are clear to your users. Transparency fosters trust and reduces the risk of misunderstandings that could lead to reports.
7. Education and training: If you have a team managing your WhatsApp Business account, ensure they are well informed about best practices and WhatsApp policies. Regular training can help prevent actions that might result in a ban.
8. Request to be added to their contact list: Having your prospects or clients add you to their contact list can reduce the risk of being banned, as it’s one of the variables WhatsApp considers to determine whether you committed spam or not in the event of a user report.